Maseno University

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CERTIFICATE IN PUBLIC RELATIONS (PR)

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INTRODUCTION

The Department of Communication and Media Technology offers a course in Public Relation Studies leading to the award of Maseno University Certificate. A certificate in PR prepares students to understand components and functions of PR in an organization, while learning the role of public relations in the modern world. Students learn real-world PR problems and find solutions through case studies and projects.

OBJECTIVES

The objectives of this programme are to:

a) Equip students with knowledge in Public Relations;

b) Enhance Understanding of contemporary Public Relations problems

c) Impart Students with skills that will enable students handle PR issues

d) Prepare students for further studies in PR.

ADMISSION REQUIREMENTS

The University admission shall apply. A candidate must have attained a minimum grade of D+ in KCSE or its equivalent with at least D+ in English or Kiswahili.

COURSE DURATION

The duration of the certificate course shall normally be one year of two semesters.

COURSE STRUCTURE

The Department offers courses in terms of units as defined by the Faculty. Each semester shall consist of 6 courses.