Maseno University

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The Nation Media Group (NMG) has pledged to partner with Maseno University in improving the infrastructure for the radio and television studios in the Communication and Media Technology Department. This was disclosed by the Chief Executive Officer of Nation Media Group, Mr. Linus Gitahi during a recent visit to Maseno University.

Mr Gitahi said that NMG will donate equipment to be used in the studios in order to enhance training in broadcast journalism. This, he added, will help improve the skills of journalism students in radio and television production. He promised that NMG will partner with Maseno University in a number of areas to help nurturing talents in media since the alumni of Maseno University working with Nation Media have proved that they can deliver. “It has come to our notice that Maseno University media students have always clinched more job opportunities at Nation Media Group and it is our hope that this will continue.” added Mr Gitahi.
The Vice Chancellor Maseno University, Prof Dominic Makawiti thanked the Nation Media Group CEO for visiting the institution adding that media students from the Maseno University are well equipped for the corporate world.

The VC urged the students to work hard in their studies and inculcate professional attitude as this would enhance their ability to compete with students from other Universities across the country. He challenged them to be great thinkers and never give ‘I don’t know’ as an answer but always be open in their thoughts even when they do not know the exact answer.
The Vice- Chancellor challenged Nation Media to be innovative in provision of its services especially in print supplements and pullouts. The media organization was advised to initiate an editorial project to publish research projects by University scholars.

Mr Linus Gitahi in his address to media students urged them to help sustain the brand image  that Maseno has built over the years. ‘It is difficult to build a brand but very easy to destroy it’, he said. He further urged the students to perfect their skills and hold the name of Maseno University high by being good ambassadors once they graduate just as their predecessors who are now employees of Nation Media.
The CEO revealed that Nation Media has partnered with Kenyatta University in a project dubbed ‘Next Big Thing’ where Nation helps nurture ideas from students all over the country. He called upon Maseno University to join others in participating in the project too.

“The Nation Media Group is helping all those students with great ideas but have no capital to move ahead with their projects to realize their dreams.” said Mr Gitahi.
During the visit Mr Gitahi was accompanied by the  Editorial Director Mr Joseph Odindo, Sunday Nation Editor Mr Erick Obino, General Manager Business Development and Innovation, Ms Oga Arara Kimani, Head TV Programmes Mr Githinji Njogu and Commercial Manager Mr James Sogoti.

The Group Editorial Director Mr Joseph Odindo advised the students to have a clear idea of their destination in journalism. He urged them to always keep track of dynamism in the profession adding that advancement in technology brings varied dynamics in journalism.“Opportunities are expanding very fast and each one needs to work hard to get the best in the journalism profession”, he added.

Ms Oga Kimani said that NMG has no male chauvinism and urged ladies to work hard if they want to ascend to the top positions in any organization they might aspire to work for. She added that there are many equal opportunities for both ladies and men.

Dr Charles Nyambuga, the Chairman Media department, appreciated the good relationship and the collaboration between NMG and the University.

By Kenneth Irungu